"I absolutely love my new brand image. I feel confident and ready to fully show up and share my mission and message with the world."
I love, love, love it!
EXPLORE OUR SOLUTIONS
Brand research has an objective of gaining information about the market and potential target audience based on the vision originally set at the beginning of business development. The intention is to consciously design and brand that meets those objectives while also resonating and deeply connecting with that target audience.
Brand strategy is designed to create a plan of action based on the findings of the brand research. It sets out to implement action items that reflect the research that was found.
BRAND IDENTITY DEVELOPMENT
Brand identity is utilizing the research and strategies that have been put in place to design a tangible, visual representation of the mission and message of the brand itself. It is giving a personality, an image that is relative and memorable.
Brand application is the execution of brand identity in online and offline communication. It is through brand application that an audience connects with and come to learn the values, mission, and message of the brand.