Heart of The Matter was a project of Imam Muhammad Abdul Azeez that showcased important topics of discussion for the American Muslim community. The event was a live talk show featuring a panel of guests. While audiences were live the show was also recorded and made available online.
The idea behind the design was to showcase each episode and make it available for viewers to watch online and stream from their smartphones or tablets.
The site also accompanied articles written by Imam Azeez and his team, featured photos from the events, and allowed people to purchase tickets to future live shows.