The Big Shift is a coaching program designed for coaches. It is focused on assisting coaches on the inner and outer game of business. I had the honor of participating in the Big Shift experience and Big Shift coaching program, however, I found the design of its website and handout materials a little lacking.
Less is more, especially when it comes to today’s learners. 90% of people are accessing online content from a smart phone or tablet. Too much text, too many bells, and whistles clutter the page, making navigation difficult, and slowing down loading time.
Starting with the home page. I found the navigation to be a bit busy. There were a ton of links right at the top that possibly could be reduced and reorganized. Secondly, I found it a little cumbersome to scroll down the page to find to find and or login to the secondary tools, resources, and links provided. So I cleaned those up a bit within the layout concept.
After we log in, it got worse. I believe the intention was to create a mobile friendly interface for the training materials, but what I found was that upon using my mobile device it was difficult to come back to the page and find the exact training material I was looking for. There were too many download links within one module. So I reorganized the modules and their materials making it possible to access individual or entire training zip files, or simply open the files in the HTML page and use them there.
Lastly, I always suggest making pdf files writeable. Often times we don’t want to print out worksheets and prefer to just type directly into them from a smart phone or tablet. The worksheets in the training required printing.