08 Jan Images & Symbols In Brand Design
One of the largest traditions in brand and business development is that of symbolism. Design, in general, is all about images and symbols. Ant type of design is the process of sharing stories, concepts, values, beliefs, thoughts and ideas through images and symbols. Commonly we find images and symbols in a companies brand logo. The logo represents what the company stands for or values.
The images and symbols a company uses tend to be simple yet very profound. The color, the shape, the style, the form; each was put together intentionally, like a puzzle piece. Let’s take a look at a very popular image and evaluate it.
For example, we have the oh so popular Starbucks logo. Have you ever asked yourself about its meaning and significance? Why is it green? Has it always looked this way?
Color theory and design psychology tell us that the color green is associated with growth, money, earth or nature, peace and health. Do you see these qualities in what Starbucks provides? Are these qualities or characteristics that Starbucks values?
As a past Starbucks partner myself, I can say that yes, they do. Starbucks is a conscious brand. They are in favor of recycling and value keeping the earth clean, healthy and strong.
The symbolism of the shape of a circle stands for unity, togetherness, and wholeness. The Starbucks brand is about unity and bringing people together over a nice cup of coffee. Holding a meeting professional or casual at your local Starbucks. Even the employees are referred to as “partners”.
The Siren is a bit controversial in my personal opinion. The Siren is known to be a sensual sea creature, with a beautiful melodic voice that calls out to the Captains, only later to trap them in. Does Starbucks do this? Oh yes, they do. Which is why we are willing to pay $5+ dollars for a nice cup of Joe. Now is this reason they choose the Siren. I do not know. But just this example here we can see that Starbucks knows what its ideal customer wants, and reminds them of it, with the creative use of image and symbolism.
Have fun with it, come up with a few design concepts, but make sure you love it and it really stands for what you value.Do the images and symbols of your brand represent what your business values are and what it stands for? Legacy Designs Studio recently had a transformation of brand design, and we are still working to share those values each day. Our logo has changed to the lipstick stain or the kiss. A known mark of a sensual and confident woman. It’s the way she may leave a mark of her presence; be it on a cup, a love note, a cheek or on a collar. A woman’s lipstick stain is a symbol of what we value here at Legacy Designs Studio; the legacy, the mark that women leave in the world.comments powered by HyperComments